Systems | Development | Analytics | API | Testing

Data fragmentation is what happens when the same business facts live in more than one system, in more than one shape, with no agreed way to reconcile the copies. The same customer exists under three identifiers; the same revenue figure changes depending on which team you ask. That is not the same as running many tools. An organization can operate a dozen systems and still be coherent — if every tool’s data lands in one place, under shared identifiers, with terms defined once.