ServiceNow is focused on making the world work better for everyone. More than 7,700 customers rely on ServiceNow’s platform and solutions to optimize processes, break down silos and drive business value. Achieving 20% year-over-year growth with a 98% renewal rate (as of Q1 2023) requires a data-driven understanding of the customer journey.

The rise of generative AI (gen AI) is inspiring organizations to envision a future in which AI is integrated into all aspects of their operations for a more human, personalized and efficient customer experience. However, getting the required compute infrastructure into place, particularly GPUs for large language models (LLMs), is a real challenge. Accessing the necessary resources from cloud providers demands careful planning and up to month-long wait times due to the high demand for GPUs.

Adopting and deploying Generative AI within your organization is pivotal to driving innovation and outsmarting the competition while at the same time, creating efficiency, productivity, and sustainable growth. Acknowledging that AI adoption is not a one-size-fits-all process, each organization will have its unique set of use cases, challenges, objectives, and resources.

Without a doubt, 2023 has shaped up to be generative AI’s breakout year. Less than 12 months after the introduction of generative AI large language models such as ChatGPT and PaLM, image generators like Dall-E, Midjourney, and Stable Diffusion, and code generation tools like OpenAI Codex and GitHub CoPilot, organizations across every industry, including government, are beginning to leverage generative AI regularly to increase creativity and productivity.

The best marketing is truly data-driven, creating powerful product promotions and offers through an understanding of customer needs and preferences. But for many organizations, building this understanding is more akin to solving an ever-growing jigsaw puzzle (with no easy edge pieces!) than reading data insights from a beautiful dashboard.