Untangling fan engagement: Carlo De Marchis (A Guy with a Scarf) on going beyond the raw metrics
Fan engagement strategies are evolving rapidly. But how do organizations ensure they are delivering realtime data with real meaning to their customers? As a veteran of the sports media industry with 35 years of experience at Deltatre, Carlo De Marchis (A Guy With a Scarf) recently gave a keynote at Ably’s fan engagement summit in February, and explored exactly this question - what should companies actually be trying to achieve when building a fan engagement strategy? His answer was concise.