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Marketing Intelligence empowers companies to leverage their in-house data with advanced data-driven insights to transform and optimize marketing efforts towards scalable growth. We talked to Marek, a battle-proven data scientist and co-founder of Marketing Intelligence. Marek started his career as a solo data scientist in a marketing team, grew into the Head of Marketing, and decided to marry the two fields into the successful company we nowadays know as Marketing Intelligence.

Ignorance is bliss. But not so much if it’s costing you money, right? If you are running an eCommerce business and are still not leveraging data to make data-informed decisions, you are missing out on crucial insights that can maximize your sales and minimize costs. One of the common misconceptions is that becoming a more data-driven company is complicated, difficult, and will cost a lot of money. This can be true, but there is also a better way.

In the era of big data, an unprecedented amount of data is available to companies to drive growth. Yet up to 73% of companies’ data never get used. What are the bottlenecks to accessing data? And why is there such a wide gap between the data we have in our data lakes and data warehouses and the data we end up using for making business decisions? The smoking gun is in the hands of data democratization.

In the era of hyper-personalization, your customers expect you to tailor your products and services to a market of one (aka, them). This is hard to do when the majority of big corporations are built for the masses, not for the hyper-niche markets. So how do you move from addressing the “male or female between 20 and 65 years” segment to having personalized conversations? With the Customer 360 view.

If an organization is to be productive, it needs to work with the right data at the right times exactly where it needs them, across the whole structure and in each of its departments.

Heureka Group is an online shopping advisor that prides itself in providing simple, fast, secure, and enjoyable e-commerce and price-comparison solutions across central and eastern Europe. In less than 15 years, the company has grown to more than 20 million monthly users, becoming one of Europe’s leading e-commerce platforms. Heureka Group continues to build on that success by launching and acquiring e-commerce clients across the region.

Olfin Car is a leading seller of new and used cars in the Czech Republic with additional services in the field of financing, authorized car service, and insurance. They have sales of up to two billion CZK and sell over 2500 cars yearly. By combining data analysis, reporting and targeted marketing Olfin Car was able to fundamentally improve the company results both in online sales and in working with data. They ended up running all data processes in Keboola with the help of our partners Marketing BI.

Revolt BI is a consultancy and data implementation agency that provides comprehensive business intelligence solutions for companies of all sizes, by implementing best-of-breed solutions available on the market. For DataOps, they swear by Keboola to bring all the data neatly together and to automatically process it according to the needs of their clients which in total have over 6,9 billion dollars in revenue combined.

Experimentation and data drive growth. But the question is, how can you set up a self-driving experimentation machine that helps you run marketing tests. And is that the best use of your marketing team’s time?

Follow along to go from zero to search in minutes. In this tutorial, we will guide you step-by-step through your Keboola and ThoughtSpot integration.