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Look, while they’re certainly not the easiest way to consume information, most companies are still using spreadsheets in order to pull a lot of different data into one place. That’s the strength of Spreadsheets – collating a lot of information in one place. And while there’s a lot of functionality within a tool like Google Sheets to categorize and manipulate the data, it’s not the best tool to present performance data to others.

What makes an SEO reporting tool the perfect fit for your business? Many SEO reporting tools can be complex and require time to learn to use effectively. Balancing the cost of these tools with the value they provide can be another challenge, along with ensuring that your chosen software can scale with your needs and integrate with the systems you’re already using. See? There are so many factors to be considered when choosing how you’re going to monitor and report on your SEO efforts.

There will always be a place for spreadsheets in your business. But viewing your company’s performance data on charts can help you analyze your data faster, compare historic performance, and uncover insights you might’ve missed otherwise. The right visualization also helps your team understand performance better and can illustrate the progress they’re making toward a shared goal. The key is choosing the right visualization for each metric or KPI you want to track.

At Databox, our mission is to help growing businesses leverage their data to make better decisions and improve their performance. We envision a future where every company, no matter the size, can harness its existing data to create more accurate marketing plans, sales goals, budget planning, and more.

You can’t rank well in Google if its crawlers are unable to access your website. Sure, 404 errors and internal links have a part to play in how Google spiders find their way around your site. But we wanted to find out how big of an impact your site structure on SEO. And, if so, how you can optimize your website to make it easier for Google (and your users!) to navigate. So in this guide, we cover.

Have you heard this quote from Edwards Deming? – “In God we trust, all others bring data.” In today’s competitive landscape, if you’re not measuring your performance and closely analyzing each relevant data point, you’re not going to see much success with your strategies. This is the golden rule no matter what type of business you run – whether you’re a small, local jewelry store or Coca-Cola. And KPIs (key performance indicators) help us do just that.

Imagine looking at a bland spreadsheet filled with hundreds of columns containing nothing but some raw numbers… Be honest – how well would you understand the data presented in front of you? Even if you could, it’ll probably take some time until you connect the dots of how everything relates to one another. And on another note, not everyone in your business will be as data-savvy as you are. So, how can we fix this and make data understandable to all of the key members?

Whether you are a plumber, a hair salon, or a local burger joint, you need to get the word out about your business. And one of the most effective strategies to do this is through local SEO. It is all about getting your business top of mind when people are looking for a product or service similar to yours. This often means creating listings – a.k.a. structured citations – in the places where your best-fit customers are most likely to turn to like Yelp, Foursquare, Google My Business, etc.

SEO is an incredibly competitive industry. New websites and businesses are popping up every day, and the first five organic search results on Google receive two-thirds of all clicks. Top-notch content, a solid SEO strategy, and technical SEO won’t guarantee your website will get the attention it deserves. The sad truth is that over 90% of web pages get no search traffic from Google at all. The competition is tough. So, what’s going on here?

In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked about measuring engagement on their sites. That’s, in part, because traffic tells you more about the efficacy of promotion than it does about your website itself. To get more detail around which metrics matter for website engagement and why we asked marketers to share their #1 most important measure of website engagement.