Systems | Development | Analytics | API | Testing

This month's edition of Snow Report provides details on upcoming must-attend events, such as AI & Data Predictions 2025, Startup Demo Day, and Gen AI Day. The newsletter also contains some important product announcements, a list of recommended resources, and details about the launch of this year's Startup Challenge.

Snowflake is heading to Davos, Switzerland in January to the World Economic Forum 2025, carrying with it its message about the End Data Disparity initiative and its knowledge of how AI is revolutionizing all that can be accomplished with data. Stay tuned for "Data Cloud Now's" upcoming coverage of the event and its conversations with industry leaders. The Forum runs from January 20 to 24.

What's going to happen in AI in 2025? Read December's edition of the Snow Report to get the predictions from top data AI experts. Also in this issue, a demo video on how to get started with Snowflake Notebooks (now in GA), info about Open Catalog, news about updates to Hybrid Tables and the Native App Framework, and much more!

This BUILD 2024 session dives into the key capabilities of the Snowflake Native App Framework. Discover the most efficient way to find, procure, and use SaaS applications through Snowflake’s expanding ecosystem of Snowflake Native Apps, and see how these apps extend Snowflake’s capabilities with graph databases, generative AI, industry-specific models, and more.

Get a comprehensive overview of all the new features and services in Cortex AI that enable data and engineering teams to operationalize natural language processing pipelines and chat with your data applications.This BUILD 2024 session, led by the Cortex AI Product Managers, covers the latest LLMs, search, and text-to-SQL enhancements.

To accelerate development, organizations need to supercharge more users to immediately discover and collaborate on relevant data, apps, and models. At the same time, organizations must ensure the platform they work on is secure and that the right people have the right access. Protecting sensitive and/or Personally Identifiable Information (PII) is critical. The Snowflake Horizon Catalog provides built-in governance and discovery for the AI Data Cloud to make all of this easy.

Are you struggling with the challenges of managing your data lake as you strive to address issues ranging from security headaches to troubleshooting complex pipelines? This BUILD 2024 session addresses those challenges with a look at how Snowflake makes it easier to onboard Apache Iceberg into your data lake. The session dives into new features that simplify security, streamline data ingestion and transformation, and enhance integration with your existing tools. You’ll also see how Snowflake provides enterprise-grade redundancy to the data lakehouse architecture, making it easier for teams to work together globally.

Watch Snowflake CEO Sridhar Ramaswamy and Christian Kleinerman, EVP of Product, on stage to kick off this year's BUILD Conference. They are also joined by and Dash Desai, Lead Developer Advocate, Sri Chintala, Senior Product Manager, and Polita Paulus, Principal Software Engineer, to showcase exciting new product capabilities in action through a series of demos. Join us to see the vision for the AI Data Cloud and how you can leverage it to innovate today.

November's edition of Snow Report features information about the upcoming BUILD conference, the new Cortex Search capability and new Google Analytics connector, the application process for next year's Startup Challenge, and more.

In this episode of the "Data Cloud Podcast", Bill Stratton, Global Head of Media, Entertainment & Advertising at Snowflake, sits down with Ravi Kandikonda, Sr. VP of Marketing at Zillow. Ravi shares his experiences and insights on modern software development, talks about how his academic background prepared him for modern marketing, and what Zillow is doing to approach personalization at scale.