Systems | Development | Analytics | API | Testing

Best Marketing Analytics Tools for 2025

In the fast-paced world of digital marketing, having the right tools to track and analyze data can make the difference between a successful campaign and one that falls flat. With an increasing number of touchpoints and channels, marketers are under constant pressure to collect meaningful insights that drive decision-making.

Kafka ETL for Real-Time Data Pipelines

In the era of real-time analytics, traditional batch ETL processes often fall short of delivering timely insights. Apache Kafka has emerged as a game-changer, enabling organizations to build robust, scalable, and real-time ETL pipelines. This article delves into how Kafka for ETL facilitates modern integration processes, its core components, best practices, and real-world applications.

Building Streaming Data Pipelines, Part 1: Data Exploration With Tableflow

Whether we like it or not, when it comes to building data pipelines, the ETL (or ELT; choose your poison) process is never as simple as we hoped. Unlike the beautifully simple worlds of AdventureWorks, Pagila, Sakila, and others, real-world data is never quite what it claims to be. In the best-case scenario, we end up with the odd NULL where it shouldn’t be or a dodgy reading from a sensor that screws up the axes on a chart.

A Guide to Agentic RAG: What Makes RAG truly Agentic?

Before we delve into agentic RAG and AI agents, let’s take a moment to acknowledge that the world of artificial intelligence is evolving at a tremendous pace. From the initial excitement surrounding large language models (LLMs) to the practical application of generative AI (Gen AI), businesses are constantly finding new ways to automate tasks and innovate faster.

Best Analytics Software 2025: Why Your Business Can't Compete Without It

You stare at last quarter’s sales data in your spreadsheets, but when your CEO asks “What should we do differently next month?” you freeze. The numbers are there, but they don’t tell a story. They don’t point to clear actions. Despite all the data you collect, you still make the most important decisions based on gut feeling. Sounds familiar? You’re not alone.

Choosing The Right LLM: Why Flexibility Is Key

In this Cortex AI roundtable, Snowflake's Arun Agarwal, Yusuf Ozuysal, and James Cha-Earley highlight why AI model flexibility is crucial for real-world applications. Recognizing that no single large language model excels at everything — coding, reasoning, extraction, or conversation — Snowflake Cortex AI brings the strengths of different LLMs together by integrating leading LLMs like OpenAI, Mistral, Anthropic, and Meta into one secure platform.

Hands-on with Apache Iceberg

As organizations move beyond traditional data lakes and warehouses, the need for scalable, performant, and reliable table formats has never been greater. Apache Iceberg is quickly becoming the go-to open-source table format for the modern data stack—bringing the features of SQL tables to the data lake with schema evolution, time travel, partitioning, and ACID transactions. In this exclusive Hevo Learning Lab session, join Alex Merced—Senior Developer Advocate at Dremio and co-author of Apache Iceberg.