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This month's edition of Snow Report provides details on upcoming must-attend events, such as AI & Data Predictions 2025, Startup Demo Day, and Gen AI Day. The newsletter also contains some important product announcements, a list of recommended resources, and details about the launch of this year's Startup Challenge.

More data exists than ever before – in fact, IDC predicts worldwide data will grow 61% by 2025. However, simply having data is not enough; business leaders must know how to effectively leverage it to make informed decisions. Conversely, data professionals also need strong business acumen to understand how their insights create value for the organization. Jordan Morrow, known as “The Godfather of Data Literacy,” joins The AI Forecast to share why data has become so complicated and what leaders and data professionals can do to untangle a messy data web for real value.

We show how you can process data using Lenses SQL Processors before it hits your Splunk index or how you can instead use Cribl to parse/route your data.