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I recently watched the movie Air. I absolutely loved it. Note: if you don’t want spoilers, you may want to skip the next two paragraphs. Air is a story chronicling how Nike, the underdog in those days, steals Michael Jordan away from Adidas and Converse. With the cards stacked against Nike—they had a much smaller budget than their big-brand competitor, Adidas—it was conventionally assumed that Michael was better off signing with a more established brand.

Data is meaningless unless you draw actionable insights from it. MySQL reporting tools can help you gather the insights you need to make clear business decisions and drive growth. From tracking KPIs to identifying trends and patterns, MySQL reporting tools can unlock the true potential of the data stored within your database.

Tracking and analyzing your content marketing efforts can be easy if you use Content Grouping in Google Analytics. Check out these 9 ways to get started.

The new BigQuery connector to Google Earth Engine improves ease-of-use and enables new analyses that combine raster and tabular data.

Atlas AI‘s geospatial artificial intelligence platform that helps organizations anticipate changing societal conditions to help them make investment decisions.

In the past, it was commonly believed that only administrators or designated support contacts benefited from live product support. But that shortsighted view fails to acknowledge the reality that every user—be you an occasional business user, tenured analyst, or in-the-weeds IT administrator—can encounter roadblocks and require assistance. That's why our new In-App Support is available to all users worldwide, regardless of their role.

It appears as if the entire world (with you potentially being the lone exception) has caught the artificial intelligence bug and it's setting the marketing realm on fire. And the numbers back it up. A remarkable 80% of the big leagues - we’re talking Fortune 1000 here - are increasing their investments in big data and artificial intelligence this year.

How can you create effective marketing strategies if you don’t have timely and accurate data to inform your decisions? Enter ETL - the solution for getting the right data at the right time.