7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics
From identifying key customer touch points to building attribution models, here is how 41 marketers use multi-channel reports in GA.
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How Flywheel Software Is Helping Organizations Activate Customer Data On Snowflake
Flywheel Software provides enterprise sales and marketing teams with a fast, easy way to build customer segments using first-party data stored in Snowflake. Once built, those lists can be easily exported to a wide range of marketing tools, including Facebook Ads, Google Ads, Salesforce, MailChimp and more. Join Snowflake's Daniel Myers and Flywheel Software's Tameem Iftikhar & Christopher Sell for a lively discussion and demo showing how Snowflake and Flywheel Software work together to deliver this powerful and invaluable service.
Introducing SansShell: A Non-Interactive Local Host Agent
Snowflake is proud to announce the open source release of SansShell, a non-interactive local host management agent. Its purpose is to enable strong authentication, authorization, and auditing of the management of servers of any type. The source code is available on GitHub.
7 E-Commerce Metrics Every Business Should Track
Whether you're a small e-commerce website or a massive retailer, you should be continually working to optimize your business processes and decisions and improve your bottom line. But how can e-commerce businesses decide where to focus their efforts and which choices to make?
The New Cloud Migration Playbook: Strategies for Data Cloud Migration and Management
Experts from Microsoft, WANdisco, and Unravel Data recently outlined a step-by-step playbook—utilizing a data-driven approach—for migrating and managing data applications in the cloud.
The Business Benefits of AI-Powered Analytics
Everyone from managers to C-suite executives wants information from analytics in order to make better decisions. Business analytics gives leaders the tools to transform a wealth of customer, operational, and product data into valuable insights that lead to agile decision-making and financial success. Traditional business intelligence and KPI dashboards have been popular solutions but they have their limitations.
Rush University Medical Center | How real-time data helps the fight against COVID-19
As the COVID-19 pandemic swept the globe, Chicago-based Rush University Medical Center looked to data as a way to deal with the increasing volume of patients and to keep pace with fast and accurate diagnoses. Struggling against time and the data insights front line medical workers needed, Rush needed a solution that matched the speed and ferocity of the pandemic.
Why your customer success strategy needs a data strategy
Three best practices to anticipate your customers’ needs at every step of the journey and boost customer success at your organization.
Blend + Fivetran: How your customer success strategy can benefit from a data strategy
Data plays a crucial role in customer success. Blend's Sebastian Joll (Revenue Operations Leader) and William Tsu (Analytics Engineer, Revenue Operations) share how automating their data stack with Fivetran allows them to provide powerful, business-wide analysis.
Qlik Application Automation
This session will provide a front-row seat during a live build using Application Automation and Qlik Cloud. Here, users will learn from Qlik’s very own, Adam Cooke and Emile Koslowski, leaders of the Application Automation team who will share best practices, techniques, and debugging through different scenarios.