Data has long been a critical asset for businesses like yours to understand customers, operate more efficiently, inform go-to-market strategies, and retain your best employees. In a digital world, capturing and creating data-driven insights provides a major competitive advantage for those who can turn insights into action.
Data has long been a critical asset for businesses like yours to understand customers, operate more efficiently, inform go-to-market strategies, and retain your best employees. In a digital world, capturing and creating data-driven insights provides a major competitive advantage for those who can turn insights into action.
Most enterprises that have embarked on their digital business journey have quickly realized that data is the foundation of every digital business. No successful digital business has succeeded without a data strategy. So, when I joined Joe DosSantos, Chief Data Officer at Qlik, on the Data Brilliant podcast, we discussed how data has been democratized, why certain organizations have succeeded with digital transformation, and what factors are required to build the culture for success.
Let’s start with a hard truth: If you try to do everything, you won’t excel at anything. In a growing business, there’s no shortage of things that need attention, but you can’t do everything at once. Instead, you have to decide where to focus your resources to get the greatest impact. In a word, you must become a master of triage.
Co-founded by a professional tennis player stricken with cancer at age 24 and his wife, Your Super is an eCommerce company focused on helping people improve their health with nutritious superfoods. Even in its early days, the company focused on using their data to uncover customer wants and help them get the most value out of their purchases. “When I first started, the company was maybe 20 people,” explains Gabriel Freeman, Business Intelligence Manager for Your Super.
