Systems | Development | Analytics | API | Testing

Being able to leverage unstructured data is a critical part of an effective data strategy for 2025 and beyond. To keep up with the competition and AI-accelerated pace of innovation, businesses must be able to mine the treasure trove of value buried in the mountains of unstructured data that comprise approximately 80% of all enterprise data — from call center logs, customer reviews, emails and claims reports to news, filings and transcripts.

As analytics steps into the era of enterprise AI, customers’ requirements for a robust platform that is easy to use, connected and trusted for their current and future data needs remain unchanged. "Serverless computing" has enabled customers to use cloud capabilities without provisioning, deploying and managing either hardware or software resources.

Snowflake is expanding its AI capabilities with the public preview of Cortex Agents, to help retrieve data insights by orchestrating across structured and unstructured datasets. Cortex Agents streamlines agentic application data access and orchestration for more reliable AI-driven decisions by building on top of enhancements to our Cortex AI retrieval services.

AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

We’ve all experienced those moments as consumers — receiving an offer for something irrelevant or being addressed by the wrong name. For years now, I’ve received promotional emails and postcards from a global automotive brand addressed to someone named “Leighann Drake.” Neither I nor anyone in my family goes by that name, nor do we own a vehicle from that brand.

The emergence and growing adoption of generative AI and the agreement to and implementation of the EU AI Act uncannily coincided. These two factors have catalyzed an AI renaissance within many enterprises. Yes, companies were already applying AI here and there across their organizations — but responding to the impact of these two exogenous forces required a whole new way of thinking and doing. All of a sudden, all eyes were on AI.

AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that healthcare and life sciences get serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

For years, companies have operated under the prevailing notion that AI is reserved only for the corporate giants — the ones with the resources to make it work for them. But as technology speeds forward, organizations of all sizes are realizing that generative AI isn’t just aspirational; it’s accessible and applicable now.

People often ask me, “Why did you join Snowflake, and why did you choose to work on developer productivity?” I joined Snowflake to learn from world-class engineers and be part of the highly collaborative culture. These have been the secret sauce to Snowflake’s rocket-ship growth. Snowflake was embarking on a remarkable transformation of developer productivity, and I had to jump on the rocket ship as it was taking off!