Systems | Development | Analytics | API | Testing

We are excited to announce the general availability of Snowflake Event Tables for logging and tracing, an essential feature to boost application observability and supportability for Snowflake developers. In our conversations with developers over the last year, we’ve heard that monitoring and observability are paramount to effectively develop and monitor applications. But previously, developers didn’t have a centralized, straightforward way to capture application logs and traces.

A patient interaction turned into clinician notes in seconds, increasing patient engagement and clinical efficiency. Novel compounds designed with desired properties, accelerating drug discovery. Realistic synthetic data created at scale, expediting research in rare under-addressed disease areas.

AI. It’s on everyone’s mind—and marketers are no exception. You’ve likely heard about it from co-workers, vendors and peers, and if you had a nickel for every AI mention you heard … well, you get the point.

Python’s popularity has more than doubled in the past decade¹ and it is quickly becoming the preferred language for development across machine learning, application development, pipelines, and more. One of our goals at Snowflake is to ensure we continue to deliver a best-in-class platform for Python developers.

In today’s tough market, telecommunications companies are feeling the pinch. The telecom industry has undergone enormous change in the last few years. Rapid advances in technology such as the emergence of 5G Wi-Fi, the expansion of fixed wireless access and satellite services and the explosion of IoT devices have put increased pressure on aging legacy equipment, systems and communication networks.

Product-led growth (PLG) is a business model that emerged in the last decade with the enormous success of vendors like Slack and Datadog. Unlike traditional sales-led models, PLG models cut out the middlemen (sales reps, for example) and let customers just download and use the product without third-party onboarding. The relative novelty of the pricing model and its demonstrably successful application in growing these companies attracted a lot of attention.

In the age of climate consciousness, industries worldwide are grappling with the urgent need to reduce their carbon footprints. One industry that has come under increased scrutiny is telecommunications, where Scope 3 emissions, or the indirect emissions that occur in a company’s value chain that the company has no direct control over, alone account for a staggering 85% of a typical telecom company’s carbon footprint.

While the startup world listened for better news in the aftermath of a volatile 2022, a new salvo of bad news emerged: global venture capital funding declined about 49% within the first six months of 2023 alone. Worsening inflation and rising interest rates are putting pressure on startups across all stages of venture funding to reframe their tech stacks or business models along the tech-scape’s collapsing edges.

At Snowflake, we’re committed to helping customers effectively manage and optimize spend. To this effect, we’re excited to launch the public preview of Budgets on AWS today, which enables customers to set spending limits and receive notifications for Snowflake credit usage for either their entire Snowflake account or for a custom group of resources within an account.