We are excited to announce that the new Snowflake Organizations feature is now available in public preview. Organizations enable customers to easily manage their data, storage, and compute across multiple Snowflake accounts and even across regions and clouds. Through a new ORGADMIN role, customers can now: We’re excited to hear how you use these new more powerful self-service capabilities to manage your Snowflake Data Cloud.
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.
Snowflake and Saturn Cloud are thrilled to announce our partnership to provide the fastest data science and machine learning (ML) platform. Snowflake’s Data Cloud comprises a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Saturn Cloud’s platform provides lightning-fast data science. Combined, our solutions enable customers to maximize their ML and data science initiatives.
2021 is the year of the Data Cloud. Powered by the Snowflake platform, the Data Cloud will be the place where organizations across industries can converge to mobilize their data. Snowflake estimates that there are still hundreds of millions of data sets isolated in cloud data storage and on-premises data centers globally. The Data Cloud eliminates these silos, allowing you to seamlessly unify, analyze, and share your data to reach deeper insights and even open new revenue streams.
Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. While technology is making granular targeting and measurement possible, marketers are also doubling down on measures to ensure consumer privacy and data governance in their initiatives.
