Geospatial data has many uses outside of traditional mapping, such as site selection and land intelligence. Accordingly, many businesses are finding ways to incorporate geospatial data into their data warehouses and analytics. Google Earth Engine and BigQuery are both tools on Google Cloud Platform that allow you to interpret, analyze, and visualize geospatial data.
Google’s data cloud enables customers to drive limitless innovation and unlock the value of their data via its robust offerings under a single, unified interface. By migrating their data ecosystems to Google Cloud, organizations are able to break down their data silos and harness the full potential of their data. However, historically, migrating data warehouses has not been an easy task.
Editor’s note: The post is part of a series highlighting our partners, and their solutions, that are Built with BigQuery. To fully leverage the data that’s critical for modern businesses, it must be accurate, complete, and up to date. Since 2007, ZoomInfo has provided B2B teams with the accurate firmographic, technographic, contact, and intent data they need to hit their marketing, sales, and revenue targets.
If data is currency in today’s digital environment, then organizations should waste no time in making sure every business user has fast access to data-driven insights.
Since the very first email was sent more than 50 years ago, the now-ubiquitous communication tool has evolved into more than just an electronic method of communication. Businesses have come to rely on it as a storage system for financial reports, legal documents, and personnel records. From daily operations to client and employee communications to the lifeblood of sales and marketing, email is still the gold standard for digital communications.
Relational databases are great at processing transactions, but they’re not designed to run analytics at scale. If you're a data engineer or a data analyst, you may want to continuously replicate your operational data into a data warehouse in real time, so you can make timely, data driven business decisions.
BigQuery's Remote Functions (in preview) make it possible to apply custom cloud functions to your warehouse without moving data or managing compute. This flexibility unlocks many use cases including data enrichment. In this post we demonstrate a pattern for combining BigQuery with the Google Maps API to add drive times to datasets containing origin and destination locations. This enrichment pattern is easily adapted for address geocoding or adding Google Map's place descriptions to locations.
Today we are announcing the Preview of BigQuery Remote Functions. Remote Functions are user-defined functions (UDF) that let you extend BigQuery SQL with your own custom code, written and hosted in Cloud Functions, Google Cloud’s scalable pay-as-you-go functions as a service. A remote UDF accepts columns from BigQuery as input, performs actions on that input using a Cloud Function, and returns the result of those actions as a value in the query result.
