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We recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his two-dimensional marketing framework of combining Go-to-Market Motions (inbound, outbound, partnerships, community, PLG) with Marketing Approaches (brand awareness, demand generation, performance marketing), and why all three marketing approaches need to work together.

We always talk about ROI (Return on Investment), but what about COI (Cost of Inaction)? Jen Allen-Knuth breaks down why understanding COI is key to better marketing and sales decisions.

How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don't have the data to answer them? Questions like: How many touches does it typically take to close a deal? Which lead sources are actually working? Why are some reps consistently outperforming others? If you've struggled to answer questions like these, you're not alone. I recently sat down with Noah Burkholz, Director of RevOps at demandDrive, to learn how they tackled this exact problem.

A motivated team is a winning team. When it comes to igniting drive in our teams, support and purpose are key to making our people feel like they can take on anything. Subscribe to our channel for more exclusive insights into life at Databox.