Systems | Development | Analytics | API | Testing

Modern business requires a range of digital components to communicate effectively when transferring data and delivering critical messages. Application programming interfaces, or APIs, are sets of rules that regulate exactly how certain apps or machines connect. If you work with data at all, you’ll have heard of REST or RESTful, and REST APIs — but what is REST API design? We explain below.

According to Forbes , 95% of companies need to manage unstructured data and use it to gain actionable insights. Data processing is the way to do just that. Unfortunately, poor data management occurs when companies don't make full use of the information they collect.

According to TechTarget , data governance is managing the integrity, security, availability, and usability of data in an organization's system. Effective and efficient data governance makes sure data is accurate and consistent. There are several predictions regarding data governance you need to know.

Businesses are now storing more personal data on their customers than ever before—from names, addresses, and credit card numbers to such as IP addresses and browsing habits. Understandably, many consumers are speaking up and pushing back on how these businesses use their data—including an insistence on the “right to data portability.” Data portability is an essential issue for companies that must comply with regulations such as the GDPR and CCPA.

Most companies have had to adjust to the big data push. Some have learned to fully leverage data to get a comprehensive view of their business and make long-term plans for their processes. However, it can be a long way from there to fueling minute-by-minute processes with quality data. Operational analytics allows your company to be at its most effective on a real-time basis. How does operational analytics (also called continuous analytics) offer an advantage to your company and how do you implement it?

One of the most important things to consider is the cost of the platform coupled with the cost of the integration. Now that we have understood what NetSuite integration is, some of the drawbacks, and why you should consider an integration, we are going to delve into how to do the integration itself. The approach you are going to take to do the integration is determined by the technical expertise if any, the application to be connected with NetSuite, and your budget.

Salesforce enables companies of all sizes to build amazing app experiences that drive stronger customer relationships. Heroku makes it easy to deliver engaging apps on the public cloud that integrate customer data. Heroku Connect is an easy way to keep your Salesforce data up-to-date with practically unlimited scaling, containers, and support for various application frameworks.

With the rapidly changing pace of innovative technology, companies must be able to pivot quickly or perish. The ability to adapt to change is critical to a company’s success. A key factor in the ability to pivot is access to real-time information to facilitate data-driven decisions. Traditionally, that data has existed across multiple systems with no simple method for bringing it all together meaningfully.

CRM (customer relationship management) software is the lifeblood of any modern B2C company. By monitoring and storing all of your interactions with prospects and customers—from their first visit to your website to their most recent purchase—CRM software makes it dramatically easier to segment your customer base, identify hidden trends in the data, make smarter predictions, and forecasts, and much more.

Thanks to its user-friendliness and popularity in the field of data science, Python is one of the best programming languages for ETL. Still, coding an ETL pipeline from scratch isn’t for the faint of heart — you’ll need to handle concerns such as database connections, parallelism, job scheduling, and logging yourself. The good news is that Python makes it easier to deal with these issues by offering dozens of ETL tools and packages.