Using Machine Learning to Optimize Content Display Rules
When and how content is presented where content is displayed is no longer a rules-based logical solution set in stone by developers. As more digital experiences become personalized and data-driven, companies turn to machine learning (ML) to assess on the fly the optimal solution for content presentation. Thus, with an understanding of user patterns and situational analytics, content can be delivered~at any point in time~in a more effective manner across all channels for better engagement, relevance, and efficiency.
