Systems | Development | Analytics | API | Testing

Data-driven marketing 101: benefits, examples and implementation

Back in the old days, marketing was ridden with a lot of guesswork. Sometimes, unexpected campaigns brought new leads and converted prospects into customers. Other times, the best-designed campaigns flopped, the market remained unmoved and all you could hear after the launch of a campaign was silence. Data-driven marketing rose from the pains of this insecurity and took on the overwhelming growth of data for its support.

Selenium 101

In this session, Sauce Labs Senior Solution Architect and Selenium project core contributor Titus Fortner provides an overview of what Selenium is and how it works. He then breaks down the seven components of all Selenium tests before diving into various ways to start sessions and locate elements. Finally, the session ends with a walkthrough of all the major functionality for working with elements and various browser components.

Getting Started With Sauce Labs

In this session, Sauce Labs Senior Solution Engineer Molly Driscoll provides a high-level view of the Sauce Labs UI and of automated tests running in parallel, including test artifacts (logs, images, videos) and broad organization usage metrics. Learn how Sauce Labs can help your company deliver a flawless customer experience in every interaction with your web and mobile apps.