Thought Tank: Marketing in the Age of Agents

Join us for a live broadcast of The Thought Tank: Marketing in the Age of Agents. Our host and CMO Micheline Nijmeh sits down with Katie Marcham, SVP Marketing EMEA at ThoughtSpot, to pull back the curtain on what it actually looks like to run a modern marketing organization on live data in one of the most complex, relationship-driven markets in the world.
They'll cover the transformation Katie's led over the past year: leaner teams, smarter tools, and a tighter partnership with EMEA sales, all grounded in what the data is showing in real time.

The agenda:

• The Marketing Cockpit: A live look at the liveboards Katie checks every morning to know where the business is heading and where she needs to move fast.
• Data Changed My Mind: A real story about a decision Katie was ready to make until the numbers said otherwise.
• Sales + Marketing, Actually Aligned: How Katie and her EMEA sales counterpart built a working relationship around shared data, not competing metrics.
• AI in the Marketing Org: How AgentSpot is augmenting Katie's team, what it handles that used to require headcount, and what humans still own.
• Live Q&A: A direct ask-me-anything from the live chat.