Artificial intelligence (AI) has become a driving force in the digital transformation of businesses across various industries. As Chief Information Officers (CIOs) strive to stay ahead of the AI hype cycle in today’s competitive landscape, harnessing generative AI in particular can help them achieve their enterprise AI goals – by transforming processes, boosting productivity, and enhancing decision-making.
The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.
Marketing and sales is undergoing a profound transformation as generative AI (gen AI) paves the way for advancements and innovation. With gen AI, businesses are rethinking their approaches to customer experience, productivity, revenue, and growth in both the B2B and the B2C domains.