I often get asked why Yellowfin decided to go global. While the Australian market is relatively large, it’s also quite risk averse, which makes it a challenging market to sell into. While VC-backed software vendors have the benefit of selling to others within their VC family, as a bootstrapped startup we had to forge legitimate markets outside of Australia. We knew that we had to spread our wings to grow and expanding overseas quickly gave us the opportunity to sell faster.

Recently, I read why companies are failing in their efforts to become data-driven in the Harvard Business Review. It said that 72% of Chief Data Officers believe their organization doesn't have a data culture and 92.5% of them blame their people. But I think they’re wrong. The real issue is that people aren’t using the tools that their CDOs have bought for them. That means the problem isn’t with the users, it’s with the technology they’ve been given.

I recently had the pleasure of attending the Center for Business Analytics Career Panel event at Villanova University where myself and other analytics professionals sat on a panel to discuss the future of analytics with the students.

Back in the 60s Bod Dylan sang “The Times They Are a-Changin” which has become a famous and lasting anthem of change. Bowie wrote ‘Changes’ in the 70s but it’s the “Winds of Change” from the Scorpions that plays in my head when I hear the phrase - Change is the only constant, and nowhere is this truer than in the world of tech.

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

By now, you know that data is the lifeblood of digital transformation. But the true digital leaders have taken a step beyond by starting to understand the need to preserve this lifeblood with people, process and tools. That’s why data quality is so important in its ability to take control of the health of your data assets from diagnostic to treatment and monitoring with whistleblowers.

Want to increase the search visibility of your blog posts? Over 100 SEO experts shared their best tips for optimizing every blog post for search engines.