It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Modern data apps are increasingly going to the cloud due to their elastic compute demands, skills shortages and the complexity of managing big data on premises. And while more and more organizations are taking their data apps to the cloud to leverage its flexibility, they’re also finding that it is very challenging to assess application needs and how to migrate and optimize their data to ensure performance and cost targets are not compromised.

We are halfway through 2019 and with the third release of the year, our momentum remains strong as we continue to deliver significant product innovations for our customers across the Qlik portfolio.

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

As an innovative company, Yellowfin is focused on delivering new products to market, not just incrementally improving what we have. If you're a software company looking to build your own innovation strategy, there are some things that you need to do, and a few you shouldn’t, to make sure you're successful. The first thing you shouldn’t do is look at your competitors. Many software companies have one great idea and then they stop.

We had a great time at the Snowflake Summit last week with customers and fellow partners! Thanks for coming up to our booth and sharing your thoughts on your experiences with Snowflake. A few main topics kept coming up that we thought were worth sharing.

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.