Building an engagement scoring system using AI Columns
See how AI Columns in Fivetran Activations transform scattered customer signals into clear scores, summaries, and talking points.
How to become a pro data analyst if you've never done data analysis before
People feel more confident when their decisions are backed by numbers. That’s just human nature. Add a chart or a metric to a conversation, and suddenly an opinion feels more credible. This is one reason companies invest heavily in analytics tools. They’re not just buying dashboards, they’re buying confidence. Confidence that decisions are grounded in reality, not gut feel. But here’s the problem: having data doesn’t automatically make decisions easier.
Why ClearML's AI Application Gateway is a Critical Layer for Secure, Scalable AI Development Environments
As organizations expand their AI initiatives, they increasingly need to provide users, be they data scientists, AI/ML engineers, researchers, or application developers, with secure access to interactive development environments such as JupyterLab, VS Code, or other internal tools.
How reverse ETL helps marketing teams
Learn how leading brands elevate segmentation, personalization, and ROI through reverse ETL.
Build audiences without SQL with Audience Hub
Empower marketers to create and activate trusted audiences directly from the data warehouse.
Ep 54 | Why Data Needs a Digital Birth Certificate with Anu Jain
In this episode of The AI Forecast, Anu Jain, founder and CEO of Nexus Cognitive, joins host Paul Muller to introduce a transformative idea: AI doesn’t have a last mile problem. It has a first mile problem. While AI models and algorithms can scale instantly through the cloud, their success still depends on the quality, provenance, and readiness of the data that feeds them.
Confluent Connect: FY'25 Launch Highlights - Unlocking Data & Powering AI Pipelines
Dive into the biggest breakthroughs for the Confluent Connect ecosystem in 2025! This year, we made moving data easier than ever, from modernizing legacy systems with the Oracle XStream CDC Premium Connector to empowering developers with Custom SMTs and Custom Connectors on Google Cloud. Discover the over 10 new connectors we launched, including Snowflake Source, Azure Cosmos DB v2, and Neo4j Sink, plus the release of Confluent Hub 2.0. Learn how Confluent Cloud connectors are breaking down silos and building bridges for your next-gen AI and data modernization projects.
Why Managing Your Apache Kafka Schemas Is Costing You More Than You Think
For developers building event-driven systems, schemas are essential for using schemas to define data contracts between producers and consumers in Apache Kafka, ensuring every message can be correctly interpreted. But when schema management is handled manually or through do-it-yourself (DIY) solutions, organizations face escalating expenses that compound as their deployments scale.
Confluent Recognized in 2025 Gartner Magic Quadrant for Data Integration Tools
We are pleased to announce that Confluent has been recognized again as a Challenger in the 2025 Gartner Magic Quadrant for Data Integration Tools. We believe this recognition validates the scale and reliability of our platform, acknowledging our "Ability to Execute" in powering the mission-critical data flows of the world's largest organizations.
Why Cluster Rebalancing Counts More Than You Think in Your Apache Kafka Costs
Cluster rebalancing is the redistribution of partitions across Kafka brokers to balance workload and performance. While this task is a necessary and frequent part of routine Apache Kafka operations, its true impact on infrastructure stability, resource consumption, and cloud expenditures is often underestimated.