Your AI-accelerated future will include operationalizing AI, rewriting your leadership skill set, and harnessing the next killer app. Set yourself up for success by registering for this year's AI & Data Predictions event featuring forward-looking conversations with Snowflake's talented leaders. See how agentic AI will create a new enterprise and a new worker. Join the AI + Data Predictions 2026 Virtual Event on January 13, 2026 and hear from Snowflake executives and experts discuss the continuing impact of generative AI on organizations.

Check out the full interview: https://youtu.be/CVaJ6K7xXyo

Using AI to rewrite generic content won’t help you show up in AI search. In this clip, Rick Kranz explains why LLMs ignore repetitive content and what they actually look for when choosing sources to cite.

See how Process Runner GLSU eliminates manual SAP data entry and accelerates month-end close. This 90-second demo shows how finance teams automate 40+ SAP FI transactions, process thousands of entries in minutes, and catch errors before they hit the system—all from Excel, no coding required.

Healthcare organizations can’t achieve true Patient 360 or power accurate AI and analytics when identity data is fragmented across EHRs, EMRs, CRMs, and countless clinical and operational systems. In this video, Nick Orser shows how Verato MDM Cloud delivers industry-leading healthcare identity resolution and master data management (MDM) directly inside Snowflake to unify, enrich, and master patient and provider data with unmatched accuracy. See how the Verato Snowflake Native App simplifies data mapping, validation, and mastering so you can easily build a complete, trusted view of every patient, provider, and household.

Data drives every strategic move today, from real-time customer experiences to AI that powers business outcomes. But the infrastructure behind that data is often anything but modern. Pipelines are fragile, visibility is limited, and every schema change or API hiccup turns into engineering firefighting. Hours get lost to manual fixes and maintenance instead of innovation. When reliable data depends on constant human attention, the pace of the business suffers.