You wouldn’t run a business without tracking revenue, so why treat your social media strategy any differently? Every post, ad, and campaign needs to be backed by data—not just gut instinct. However, there’s a problem with accurate tracking… social media platforms simply throw out an overwhelming amount of data, and not all of it matters.

AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

Your application is built to deliver value. But without strong analytics, you may be leaving ROI on the table. Until now, embedding analytics features has been an afterthought, a luxury that’s hard to justify for your application.

As organizations adopt specialized streaming technologies, real-time data is increasingly distributed across multiple domains, clouds, and locations. With the rapid evolution of streaming-dependent technologies, companies need the ability to pivot between providers almost instantly to spread risk and maintain performance (just look at the January DeepSeek-R1 LLM news).

We’ve all experienced those moments as consumers — receiving an offer for something irrelevant or being addressed by the wrong name. For years now, I’ve received promotional emails and postcards from a global automotive brand addressed to someone named “Leighann Drake.” Neither I nor anyone in my family goes by that name, nor do we own a vehicle from that brand.

We at Keboola believe that there can’t be too much efficiency in data engineering. Any data professional would surely agree, there is no such thing as good enough. And while better tools sometimes offer incremental steps, pushing the needle a little step at a time, a combination of tools can lead to impressive synergies. Keboola CLI and Cursor AI are exactly that—a combination that’s more than a sum of its parts.

I host two podcasts, Software Engineering Daily and Software Huddle, and often appear as a guest on other shows. Promoting episodes—whether I’m hosting or featured—helps highlight the great conversations I have, but finding the time to craft a thoughtful LinkedIn post for each one is tough. Between hosting, work, and life, sitting down to craft a thoughtful LinkedIn post for every episode just doesn’t always happen.

The emergence and growing adoption of generative AI and the agreement to and implementation of the EU AI Act uncannily coincided. These two factors have catalyzed an AI renaissance within many enterprises. Yes, companies were already applying AI here and there across their organizations — but responding to the impact of these two exogenous forces required a whole new way of thinking and doing. All of a sudden, all eyes were on AI.