Securely and reliably build custom connectors for any data source to ensure no data source is left siloed or underutilized.

A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.

Sports organizations have made major strides in recent years. Teams across the industry are transforming into data-driven organizations on the fan engagement, monetization and sports operations sides of the business. This trend is perfectly timed with the AI hype cycle. AI is proving that it’s here to stay. While 2023 brought panic and wonder, and 2024 saw widespread experimentation, 2025 will be the year sports teams get serious about AI's applications.

Today enterprises can leverage the combination of Cloudera and Snowflake—two best-of-breed tools for ingestion, processing and consumption of data—for a single source of truth across all data, analytics, and AI workloads. But now AWS customers will gain more flexibility, data utility, and complexity, supporting the modern data architecture.