When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?
It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options also makes it harder for small and medium businesses to upgrade to the right advanced option. Without an enterprise’s broad budget, you need to balance your marketing needs with your costs carefully. These factors also make it important to know when it’s worth switching to a more complex platform.