What makes an SEO reporting tool the perfect fit for your business? Many SEO reporting tools can be complex and require time to learn to use effectively. Balancing the cost of these tools with the value they provide can be another challenge, along with ensuring that your chosen software can scale with your needs and integrate with the systems you’re already using. See? There are so many factors to be considered when choosing how you’re going to monitor and report on your SEO efforts.

2024 is going to be an important transition year for artificial intelligence. 2023 was the public debut of generative AI and large language models (LLMs), a year of amazement, excitement, occasional panic and, yes, more than a little bit of hype. The year ahead is when businesses begin to make the promise of advanced artificial intelligence real, and we’ll begin seeing the effects on how we work and live.

In one of our recent blog posts, about six key predictions for Enterprise AI in 2024, we noted that while businesses will know which use cases they want to test, they likely won’t know which ones will deliver ROI against their AI and ML investments. That’s problematic, because in our first survey this year, we found that 57% of respondents’ boards expect a double-digit increase in revenue from AI/ML investments in the coming fiscal year, while 37% expect a single-digit increase.

The greater tech community was front row for a high-stakes corporate saga this past weekend, complete with more plot twists than the Succession series finale.

Event tracking is a critical component of product analytics, providing deep insights into how users interact with your product. It involves monitoring and analyzing specific actions (events) taken by users within your application or website. These insights are pivotal for enhancing user experience, improving product features, and driving growth.

Data Analysts and Data Engineers are two of the most important roles in data science. They both face unique responsibilities, utilize specialized skill sets, and contribute greatly to a healthy data ecosystem.

CityFibre is one of the U.K’.s biggest fibre networks, connecting millions to high-speed broadband. Piyush Shandilya, Data Architect at CityFibre explains how the company uses Snowflake to process and analyze large, integrated data sets at speed, powering future growth and delivering next-gen connectivity. CityFibre is the U.K.’s third largest gigabit network and is predicted to connect 8 million people by 2025.

There will always be a place for spreadsheets in your business. But viewing your company’s performance data on charts can help you analyze your data faster, compare historic performance, and uncover insights you might’ve missed otherwise. The right visualization also helps your team understand performance better and can illustrate the progress they’re making toward a shared goal. The key is choosing the right visualization for each metric or KPI you want to track.