Breaking down marketing data silos with BigQuery

Welcome back to the Marketing Analytics Series! In this video, Kelci will demonstrate how to ingest and query marketing data with BigQuery. From an augmented understanding of your data to leveraging BigQuery’s public datasets, discover how you too can break down marketing data silos with BigQuery.

Diving Deep Into a Data Lake

A Data Lake is used to refer to a massive amount of data stored in a structured, unstructured, semi-structured, or raw form. The purpose is just to consolidate data into one destination and make it usable for data science and analytics algorithms. This data is used for observational, computational, and scientific purposes. The database has made it easier for AI models to gather data from various resources and implement a flawless system that can make informed decisions.

White Label Analytics: What It Is, Why It Matters & 5 Key Benefits

A key consideration when buying an embedded analytics solution is not only whether it supports embedding of charts and reports, but that it can integrate analytics in a way that is indistinguishable from the experience of your application. Learn what white-label BI is.

Cloudera Uses CDP to Reduce IT Cloud Spend by $12 Million

Like all of our customers, Cloudera depends on the Cloudera Data Platform (CDP) to manage our day-to-day analytics and operational insights. Many aspects of our business live within this modern data architecture, providing all Clouderans the ability to ask, and answer, important questions for the business. Clouderans continuously push for improvements in the system, with the goal of driving up confidence in the data.

The Denver Broncos score a better fan experience with Fivetran

The Denver Broncos are tapping into the #moderndatastack to score a touchdown in fan engagement. With the help of Fivetran, the team efficiently centralizes massive data from CRM, Qualtrics and many other sources into Snowflake — unlocking a 360-degree view of their fans and a winning fan experience.