The role of the CDO will not suffer the slow rise to prominence other emerging C-level roles have seen in previous years. Modern technologies designed to easily centralize, access, analyze, share, and monetize data have arrived. As a result, data has become the most powerful resource to drive an organization’s transformation. That puts CDOs at the wheel, their foot on the pedal, and their fellow execs holding on tight for the ride of their lives.
Lytics leverages Google BigQuery to offer data infrastructure as a service, and Google Cloud AI/ML stack to identify and create unique audience segments.
Data quality is fairly simple nomenclature to describe the state of the data being processed, analyzed, fed into AI, and more. But this modest little term belies an incredibly critical and complicated reality: that enterprises require the highest level of data quality possible in order to do everything from developing product and business strategies, and engaging with customers, to predicting the weather and finding the fastest delivery routes.
Have you ever considered how much data a single person generates in a day? Every web document, scanned document, email, social media post, and media download? One estimate states that “on average, people will produce 463 exabytes of data per day by 2025.”
