Systems | Development | Analytics | API | Testing

How Flywheel Software Is Helping Organizations Activate Customer Data On Snowflake

Flywheel Software provides enterprise sales and marketing teams with a fast, easy way to build customer segments using first-party data stored in Snowflake. Once built, those lists can be easily exported to a wide range of marketing tools, including Facebook Ads, Google Ads, Salesforce, MailChimp and more. Join Snowflake's Daniel Myers and Flywheel Software's Tameem Iftikhar & Christopher Sell for a lively discussion and demo showing how Snowflake and Flywheel Software work together to deliver this powerful and invaluable service.

OKR 101: An introduction to data-driven planning objectives and key results (OKRs)

OKRs have taken corporate planning by storm — and for good reason. As a system for organization-wide goal-setting, OKRs make executive KPIs tangible and actionable, not just for the leaders, but for everyone in the company. They have become increasingly common in all types of businesses because they are simple and effective. For the company’s data champion, they also offer an unparalleled opportunity to get everyone speaking a common language of metrics.

How Spanner and BigQuery work together to handle transactional and analytical workloads

As businesses scale to meet the demands of their customers, so do their need for efficient products to collect, manage and analyze data to meet their business goals. Whether you are building a multi-player game or a global e-commerce platform, it's critical to ensure that data can be stored and queried at scale with strong consistency and then processed for analysis to deliver real-time insights.

ArcGIS and BigQuery - a match made for geodata

Geographical data is one of the critical datasets for data-driven organizations to make informed business decisions. As the data is growing more than ever before, it’s becoming more challenging to manage and analyze mammoth datasets using traditional databases, this is true for geographical data as well as it requires significant computational power to process. Esri has been one of the leading companies in Geospatial software development since 1969.

Rush University Medical Center | How real-time data helps the fight against COVID-19

As the COVID-19 pandemic swept the globe, Chicago-based Rush University Medical Center looked to data as a way to deal with the increasing volume of patients and to keep pace with fast and accurate diagnoses. Struggling against time and the data insights front line medical workers needed, Rush needed a solution that matched the speed and ferocity of the pandemic.

Learn how to stream JSON data into BigQuery using the new BigQuery Storage Write API

The Google BigQuery Write API offers high-performance batching and streaming in one unified API. The previous post in this series introduced the BigQuery Write API. In this post, we'll show how to stream JSON data to BigQuery by using the Java client library.

NN Investment Partners' Papyrus Team Delivers End-to-End Data Visualization with Snowflake's Data Cloud

Marcel Naumann, Senior Engineer Investment at NN Investment Partners, sees a future where fluid, easily accessible data and insights help portfolio managers achieve returns while investing in a responsible manner. We spoke with Naumann to learn how he’s making this future a reality with the Snowflake Data Cloud. NN Investment Partners (NN IP) manages assets for investors across 37 nations.