Systems | Development | Analytics | API | Testing

Dozens of marketers share the data behind their average session duration as well as the strategies that work for improving it.

Developers are a fussy bunch. We sweat on the tiniest details and every aspect of our product has to be just right. We don’t like entrusting our precious designs to anyone outside our inner circle. Yet we’re increasing delegating key quality assurance (QA) tasks to robots. The market for automated testing products is expected to be worth $20 billion by 2023 – three times as much as now.

When working with tables in data warehouse environments, it is fairly common to come across a situation in which you need to generate surrogate keys. A surrogate key is a system-generated identifier that uniquely identifies a record within a table. Why do we need to use surrogate keys? Quite simply: contrary to natural keys, they persist over time (i.e. they are not tied to any business meaning) and they allow for unlimited values.

Visualize project management metrics from Harvest like hours tracked, billable hours, billable amount, non-billable hours, expenses (and more) in minutes.

One question that I’m often asked is ‘how do I justify funding for a BI project?’ The answer I give is that to win funding you need to stop thinking about BI as a project.

Every now and then you can't beat a bit of Meat Loaf, the singer not the food, as I've not had the pleasure to taste it. I recently found myself recalling a cult classic "Standing on the outside" not because of any failed break up but thinking about the abundance of data available externally that can be used in combination with your internal data. Unfortunately, many are still leaving this data standing on the outside.

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

Realistically speaking, how many times do you redownload an application that’s buggy? Unless it’s a hugely beneficial app, which one might begrudgingly use (off the top of my head, I can’t think of any that aren’t replaceable), users tend to just switch to an alternative app that does the same thing — sans bugs.

Recently I watched a video by Mico Yuk where she explains her approach to BI storyboarding. Mico Yuk is well-known in the BI space specifically around SAP and Lumira. She runs her own consultancy predominantly helping SAP customers build out BI projects for their own internal use cases.

Creative Dock is a Czech startup studio where ideas for new businesses are born, and under their management these ideas become fully-fledged companies. As a client Creative Dock, therefore, represents several clients from different sectors with different needs. A client like this can be a tough nut to crack. When we won the proposal for Creative Dock it meant implementing several tools at a time, and we knew we were in for a rough ride. But we like a challenge.