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You can celebrate a record-breaking quarter and still miss the number that matters. If your team still measures success in silos, this one will hit home.

Discover how to streamline your strategic planning with OKRs in Databox. Learn to define clear objectives, track measurable results, and align your team for success. Watch now to transform your planning process.

Join Monise from the product marketing team as she unveils the power of Forecast Modeling in Databox. Learn how to simulate scenarios, optimize your KPIs, and confidently commit to your revenue goals. Say goodbye to guesswork and hello to data-driven planning!

Marketing that works doesn’t always look like marketing. In this clip, Dave Gerhardt shares why part of a marketing leader’s job is teaching the rest of the company — especially finance and sales — how brand and community drive growth.

Marketers chase attribution models. But often, the clearest ROI signal comes straight from your audience. “People will tell you,” says Dave Gerhardt. “That’s how you know it’s working.” In this clip, he explains why the best proof of marketing success is qualitative — and how to recognize it when you see it.

Everyone wants a Slack group. Almost nobody needs one. Dave Gerhardt breaks down why most company-run communities fail — and why you should focus on building connection and conversation first before launching a private space.

Forget clever ads. The best marketing builds trust by teaching. Dave Gerhardt shares why knowledge and education are the foundation of any strong B2B community — and how helping your audience do their jobs better pays off long-term.

Charlie Grinnell of RightMetric breaks down a mistake too many GTM teams make: Letting tools drive the metrics, instead of letting business needs drive the tools. Easy-to-track ≠ strategic 76% of low-growth companies track web traffic as a top KPI High-growth teams focus on what actually matters — even when it’s hard to track.

Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of @GrowthSprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue. He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.

Over 50% of companies hide performance data from most of their team. Pete Caputa says that’s a huge miss — and explains why radical transparency speeds up alignment, ideas, and results. Databox is Modern BI for teams that need answers now. It offers the best of business intelligence software, without the complicated setup, steep price, or long learning curve.