Systems | Development | Analytics | API | Testing

How To Get True ROI From Your Account-Based Marketing (ABM)

Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.

Moesif

Moesif is an error analysis and resolution tool for API driven services to gain deep visibility into how your errors occur in an increasingly complex world of many REST APIs and Microservices.

Kong

Next-Generation API Platform for Modern Architectures. Connect all your microservices and APIs with the industry's most performant, scalable and flexible API platform.

Shorten the SDLC With DevTestOps in Agile | Why Teams Do It

Don’t worry. DevTestOps isn’t another new term to create turbulence in our IT and DevOps world. Similar to other topologies like DevSecOps, which emphasizes more on the “Sec,” or security matters, DevTestOps stresses the aspect of continuous testing and CI/CD in DevOps. At the same time, to uphold the culture of saying “no” to working in silos, the DevTest approach specifically aims to end the lasting bad blood between the development and testing teams.

Getting Started With Event Hooks in Kong

Event hooks are a brand new feature we launched with Kong Gateway 2.5 that allows you to get notifications when certain events happen on your Kong Gateway deployment. If you want to keep an eye out for when your system creates new administrators or adds new plugins to a latency-sensitive route, this is the feature for you! Event hooks is a Kong Gateway Enterprise feature. Interested in learning more? Contact our sales team.