The explosion of marketing technology (martech) has been one of the main drivers of marketing’s evolution over the last decade. Just compare: The Chief Marketing Technologist blog has been tracking the industry’s growth for ten years and when it first released its yearly marketing technology landscape overview in 2008, the chart contained roughly 150 tools.
Learn how data consultancy Untitled Firm effortlessly connects to its customer data and creates powerful analytic applications – using Powered by Fivetran.
There is plenty of information on the different types of APIs, common API architectures and protocols, and such.
Fully managed ELT, DataOps and more trends that will change the way we use data this year.
Analysis-ready data models are built using sequences of transformations. Here's an example using Fivetran’s data model for Salesforce.
The time has come for the open-source software revolution to reach SQL.
Learn the 6 steps to easily and securely onboard data from your customers, without ever touching their login credentials. It’s as easy as sending an email.
In any application integration, data migration and in general, any data management initiative, data mapping is one of the most critical steps. One could even argue that the integrations project success depends largely on correct mapping of source to target data. So, let’s review what the data mapping best practices are: the types, the common approaches as well as the useful data mapping tools.
