Integration ROI in Real Estate Software Development: MLS, PMS, and CRM Decisions That Move Revenue
When product teams discuss integrations in real estate software, the conversation usually stays technical: API endpoints, data normalisation, build timelines. Those questions matter — but they miss the more important one: what is this integration actually worth? Integrations with multiple listing service (MLS) feeds, property management systems (PMS), and CRM platforms are strategic product decisions.