When it comes to automation in the BI industry, I think a lot of vendors are holding back. It’s entirely possible to automate the majority of what data analysts do today, but vendors are reluctant to do this because it would impact data analysts and they’re a big gatekeeper in the buying cycle of analytic software.
We are very excited to announce that Unravel is now available for Google Cloud Dataproc. If you are already on GCP Dataproc or on a journey to migrate on-premises data workloads to GCP Dataproc then Unravel is now available immediately to accelerate and de-risk your Dataproc migration and ensure performance SLAs and cost targets are achieved.
According to positive psychologist Mihály Csíkszentmihályi, what I described with this skiing experience is known as flow state, defined as an “optimal state of consciousness where we feel our best and perform our best.” Csíkszentmihályi, who popularized the term in his 1990 book, notes the mental state of flow involves “Being completely involved in an activity for its own sake. The ego falls away. Time flies.
It’s crazy to imagine that by 2020, every person will generate 1.7 megabytes of data each second! The days of slow communication and occasional snail mail are long over. We generate data without thinking about it - using apps, paying with credit cards, and even shopping online for groceries. It’s no secret that companies use this data to improve our customer experience and gain insights for strategic business decisions. Well, that’s what they should be doing anyway.
Innovation in the BI industry died about 30 years ago. Sure the colors and format may be different but what’s delivered to business users is exactly the same and that's a real problem. I think this is because the industry spends more time thinking about how to make a data analyst’s life easier rather than helping business users get the most value from their data.