Systems | Development | Analytics | API | Testing

If Sales and Marketing can’t agree on where to look for the numbers, everything breaks. Kyle Lacy, CMO at @DoceboLMS, says the fix is simple: one shared source of truth (and he thinks it should be owned by Marketing). Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Webinars are a powerful tool for marketing, but tracking performance across HubSpot and Zoom can get messy fast. In this video, Ali Schwanke, CEO at @SimpleStrat walks through exactly how to set up reporting to evaluate webinar success—like registrations, attendance, first-touch conversions, and even survey feedback—inside HubSpot and Databox. You'll learn how to centralize Zoom data, use HubSpot lists to segment attendees, and build a dashboard that’s exec-ready.

Our Superheros have some ideas about using AI to solve their challenges. Check them out in this episode of Truck Talk.

The Snow Mobile hosted a handful of Snowflake Superheroes at our HQ in Menlo Park. In this episode of Truck Talk, they tell us about what excites them most about AI.

You don’t need a massive overhaul to start offering BI as a service. Start small, deliver value fast, and give clients clarity -- not complexity. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Most companies wait for perfect data before investing, but by then, it’s too late. In this video, you'll discover how to model real, measurable gains from embedded analytics, whether it’s saving time, reducing churn, or boosting engagement. Learn how small efficiency improvements compound into big results and why early investment in analytics helps teams build stronger, more resilient products. See how to quantify value, justify spend, and move faster with confidence.