Snowflake Announces Agreement to Acquire Samooha to Simplify Building Interoperable Data Clean Rooms in the Data Cloud
When businesses share sensitive first-party data with outside partners or customers, they must do so in a way that meets strict governance requirements around security and privacy. Data clean rooms have emerged as the technology to meet this need, enabling interoperability where multiple parties can collaborate on and analyze sensitive data in a governed way without exposing direct access to the underlying data and business logic.
