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How Marketers Can Leverage Generative AI for Creative Breakthroughs, Scalability, and Speed

The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.

A better way for data leaders to approach generative AI

Generative AI is far more than a passing fad. But it’s still far from flawless. In this segment, Alex Viana, VP of Data at Vercel emphasizes the importance of having a strong data infrastructure and system in place before integrating AI tools, so they can bring value to data leaders as a multiplier rather than a crutch.

Why stakeholders are key for prioritizing data workflows

Prioritization is a difficult but vital skill for any data leader. In this segment, Alex Viana, VP of Data at Vercel discusses how he focuses on broad coverage of tasks, involving more team members to build stronger relationships, better understand workflows, and leverage stakeholder input to ensure needs are addressed effectively.

HDFS Snapshot Best Practices

The snapshots feature of the Apache Hadoop Distributed Filesystem (HDFS) enables you to capture point-in-time copies of the file system and protect your important data against corruption, user-, or application errors. This feature is available in all versions of Cloudera Data Platform (CDP), Cloudera Distribution for Hadoop (CDH) and Hortonworks Data Platform (HDP).

Unlocking Cost Optimization: Insights from FinOps Camp Episode #1

With the dramatic increase in the volume, velocity, and variety of data analytics projects, understanding costs and optimizing expenditure is crucial for success. Data teams often face challenges in effectively managing costs, accurately attributing them, and finding ways to enhance cost efficiency.

The Snowflake Healthcare & Life Sciences Data Cloud

Healthcare and life sciences organizations are under unprecedented pressure to adapt and respond to changing patient needs, regulations, and market conditions. Snowflake’s Healthcare & Life Sciences Data Cloud enables healthcare and life sciences organizations to securely leverage the full potential of data to help deliver exceptional patient and business outcomes and accelerate medical innovation, while ensuring the highest levels of data security, governance, and compliance.

What to look for in a decision intelligence tool

Picture it: You are the owner of a growing digital purveyor of premium baked goods. You see that your chocolate chip, macadamia nut cookies with a hint of coconut are going gangbusters whereas sales for peanut butter cookies are declining. This is bad for margins because the peanut butter cookies cost less to produce than the chocolate chip, macadamia nut, coconut cookies. You decide to offer a special coupon for your loyalty customers to grow the peanut butter cookie sales.