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Special Broadcasting Service (SBS): Knowing and serving audiences better through data integration

SBS is Australia’s most diverse broadcaster, offering a multi-platform portfolio of TV, radio, and digital services. The company’s data is also diverse and multi-platform, and SBS understands its data is a key element in contributing to improving viewership, customer satisfaction, and loyalty. But what’s the key to using data more effectively? How do you bring together dozens of data sources into a single, central data platform?

These Are the Top 5 Snowflake Database Features for Salesforce Users Everywhere

Confusingly, there are multiple Snowflakes in data management. A Snowflake database refers to a database (called a data warehouse) that integrates data from one or more sources for analytical purposes. Snowflake is the company that powers that database as a Software as a Service (SaaS). For this article, we're going to focus on the Snowflake database (sometimes stylized as SNOWFLAKE) and explain the features that best serve Salesforce users.

What Is Data Integrity and Why Is It Important?

Your organization’s data is the source of opportunity for your innovation. However, 25 percent of executives surveyed by KPMG either distrust or have limited trust in their data. Without integrity, the information is essentially useless. So exactly what is data integrity? Let’s take a dive deeper into this topic and discuss why it is important for your organization.

Quickly, easily and affordably back up your data with BigQuery table snapshots

Mistakes are part of human nature. Who hasn’t left their car unlocked or accidentally hit “reply all” on an email intended to be private? But making mistakes in your enterprise data warehouse, such as accidentally deleting or modifying data, can have a major impact on your business.

Entrepreneurship Is Power

In today's video, we're sharing a fireside chat that aired at the 2021 Guardian Summit. Join Snowflake's VP of WW Sales Engineering, Eve Besant, Aaron Walker, Founder/CEO, Camelback, and three fellows from Camelback Ventures, Jerelyn Rodriguez, Co-Founder/CEO, The Knowledge, Jessica Santana, Co-Founder/CEO, America on Tech, and Reuben Ogbonna, Co-Founder/Executive Director, The Marcy Lab School as they discuss how entrepreneurship is power.

Building a startup: Three questions every startup must answer to beat their behemoths

When speaking about the historical trajectory of significant movements, Ghandi once said, “First they ignore you, then they laugh at you, then they fight you, then you win.” For startup founders, these words aptly illustrate the road — and obstacles — that lie ahead. Startups that succeed are destined, at some point, to face off against the most powerful incumbents in the world. Still, there has never been a better time to be a startup than right now.

C40 Cities Continues To Advance Climate Action By Harnessing Data With Qlik

The latest United Nations IPCC report paints a sobering picture. Climate change looks likely to accelerate in all regions as we approach the critical global warming threshold of 1.5°C. Such an uptick in temperatures will increase sea level rise and intensify the frequency and magnitude of extreme weather events. For cities, these changes will make governance more difficult in nearly every respect.