Systems | Development | Analytics | API | Testing

The scientific method is a proven route to successful, tested and verified improvement. Here’s how to combine it with BI.

The new tools offer improved usability over the REST API for developers in Go.

Data reporting and analysis are both critical to data-informed business practices, but what’s the difference? Learn from 45 experts.

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

Keep your stakeholders up-to-date on your key metrics.

NetSuite is an enterprise resource planning (ERP) business management platform part of the Oracle enterprise software ecosystem. Although it's primarily intended for small and medium-sized businesses, organizations of all sizes and industries have successfully used NetSuite to balance their checkbooks, manage inventory, bill and invoice customers, and more.

Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.