Let’s say we notice a drop in either time on page or dwell time on our website. Is this an anomaly or a trend over time? Either way, why is this happening, and what can we do about it?
Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.
We’ve upgraded our capabilities for tracking indirect integrations in Databox. All Zapier, Integromat, and Custom Token connections now enable Custom Date Ranges.
There is a difference between one customer buying 15 products and 15 customers buying one product. The Unique Purchase metric helps you discover that difference.
Calculating the return on your marketing investment can be challenging and time-consuming. As there are various marketing sources and channels that create new sales opportunities, it’s important to know which ones are working best to help you meet your business goals.
In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.