Zscaler's Tiffany Blakeney shares how her team replaced fragmented tools and months-long development cycles with Snowflake's all-in-one AI platform. By consolidating all data, APIs, and AI models in one secure platform, Zscaler reduced campaign creation from months to minutes—and more importantly, gained the trustworthy, governed AI foundation a cybersecurity company demands. Learn how they're using Snowflake's integrated AI capabilities to move from POC to production faster than ever while maintaining the security posture critical to their industry.

The very system designed to keep you comfortable is the same one keeping you trapped. You pay only for rows that change. Simple, right? But the reality is quite different. MAR mechanics are designed to blow up when you scale. You expect to be paying for real data changes but you end up paying for the whole row, regardless of how little data you move on it. It lures you in with simplicity but the underlying mechanics is an alternate reality. Every connection follows its own pricing curve, the costs stop behaving logically, and forecasting your bill turns into a nightmare.

Tableau's direction is clear. For embedded analytics teams serving customers with strict governance, data residency, or infrastructure requirements, "cloud only" constrains your product, your market, and your roadmap. In this video, we break down what Tableau Next's Hyperforce launch actually means for ISVs and SaaS vendors building embedded analytics, including: If you're doing real long-range planning, this is the conversation that matters.

What if you did not have to open a dashboard, read the charts, and figure out what the numbers mean? What if you could just ask a question and get the answer in plain English?

Agencies hit the same wall every time they try to grow: who is going to actually run the campaigns, and how do you keep visibility across every client and every channel when you do? Ashish Chaturvedi, data analyst of Atidiv, walks through how Atidiv and Databox solve both sides of the problem. Atidiv handles campaign execution across Google Ads, Meta, LinkedIn, TikTok, and email. Databox gives you the visibility layer: one interactive view where you can see spend, revenue, and return across every channel without chasing updates in Slack, email, or spreadsheets.