Financial services companies are leveraging data and machine learning to mitigate risks like fraud and cyber threats and to provide a modern customer experience. By following these measures, they are able to comply with regulations, optimize their trading and answer their customers’ needs. In today’s competitive digital world, these changes are essential for ensuring their relevance and efficiency.

With the advent of modern Large Language Models (LLMs), Retrieval Augmented Generation (RAG) has become a de-facto technology choice, employed to extract insights from a variety of data sources using natural language queries. RAG combined with LLMs presents many new possibilities for integrating Generative AI capabilities within existing business applications, specifically opening up many new use cases within the data streaming and analytics space.

Video marketing is pretty much a requirement today. 91% of businesses made it a part of their content mix in 2024 and 90% reported a positive ROI. But you must be artful and strategic about how you use it. Like the purpose of other forms of content, video supports a larger objective for your brand and it can be used to refine your content strategy too. This guide digs into just that: how to use video analytics to improve your content strategy.

See for yourself how Fivetran high-performance pipelines sustain high throughput and low latency even for the largest workloads.

Some companies have created that unfair advantage by unlocking data’s hidden treasures, or by leveraging a powerful ecosystem, or by overcoming adversity, or through other great means like a unique company culture. Another great way is driving excellence in partner engagements to unlock value quicker than your competitors. So, what are the key ingredients for that particular recipe?

Today, we are thrilled to unveil what our CEO Onur Alp Soner calls "not just a new version, but a new path forward" for Countly. As a leading digital analytics platform, we’re launching our most significant release to date, featuring two transformative tools—Journeys and Content Builder—crafted to redefine how you engage and personalize experiences for your customers. ‍