How to Prevent AI Hallucinations: 3 Hidden Threats When AI Analyzes Your Data
A VP of Marketing presents an AI-generated performance review on a Monday morning. The CAC numbers are clean. The trend lines are directional. The exec summary recommends a $200K budget reallocation from paid search to organic content. The CFO nods. The budget shift is approved before lunch. Two weeks later, an analyst spot-checks one figure against the source system. The number doesn’t exist anywhere in the connected data.