How ThoughtSpot Uses ThoughtSpot for Field Marketing

As ThoughtSpot’s SVP of Corporate Marketing I oversee a field marketing team that acts as the glue between our Marketing and Field Sales teams. When people talk about field marketing, they’re often just thinking of events — but we have a far broader remit than that. Each member of the Field Marketing team sits within a specific sales region, acting as a kind of regional CMO.

Developing More Accurate and Complex Machine-Learning Models with Snowpark for Python

Sophos protects people online with a suite of cybersecurity products. Hear Konstantin Berlin, Head of Artificial Intelligence at Sophos, explain how the Snowflake Data Cloud helps Sophos increase the accuracy of their machine-learning models by allowing data scientists to process large and complex data sets independent of data engineers. Through Snowpark, data scientists can run Python scripts along with SQL without having to move data across environments, significantly increasing the pace of innovation.

3-Minute Recap: Unlocking the Value of Cloud Data and Analytics

DBTA recently hosted a roundtable webinar with four industry experts on “Unlocking the Value of Cloud Data and Analytics.” Moderated by Stephen Faig, Research Director, Unisphere Research and DBTA, the webinar featured presentations from Progress, Ahana, Reltio, and Unravel. You can see the full 1-hour webinar “Unlocking the Value of Cloud Data and Analytics” below. Here’s a quick recap of what each presentation covered.

Get Ready for the Next Generation of DataOps Observability

I was chatting with Sanjeev Mohan, Principal and Founder of SanjMo Consulting and former Research Vice President at Gartner, about how the emergence of DataOps is changing people’s idea of what “data observability” means. Not in any semantic sense or a definitional war of words, but in terms of what data teams need to stay on top of an increasingly complex modern data stack.

Ep 59: New Zealand's Crown Research Institute CDAO, Jan Sheppard on Treating Data as a Treasure

Treating data as a treasure is a foundational principle for Jan Sheppard, the Chief Data and Analytics officer at New Zealand’s Crown Research Institute of Environmental Science and Research (ESR.) This agency leads ongoing research in public health, environmental health, and forensics for the country of New Zealand. Like many other CDAOs, her role is relatively new. But the unique values she applies to data can be traced back many hundreds of years to the indigenous Maori people of her country. Through her work, Jan recognizes the profound impact data can have on people and their environments for generations to come.

What Challenges Are Hindering the Success of Your Data Lake Initiative?

Conventional databases are no longer the appropriate solution in a world where data volume is growing every second. Many modern businesses are adopting big data technologies like data lakes to counter data volume and velocity. Data lake infrastructures such as Apache Hadoop are designed to handle data in large capacities. These infrastructures offer benefits such as data replication for enhanced protection and multi-node computing for faster data processing.

7 Best Data Pipeline Tools 2022

The data pipeline is at the heart of your company’s operations. It allows you to take control of your raw data and use it to generate revenue-driving insights. However, managing all the different types of data pipeline operations (data extractions, transformations, loading into databases, orchestration, monitoring, and more) can be a little daunting. Here, we present the 7 best data pipeline tools of 2022, with pros, cons, and who they are most suitable for. 1. Keboola 2. Stitch 3. Segment 4.

Introduction to Automated Data Analytics (With Examples)

Is repetitive and menial work impeding your data scientists, analysts, and engineers from delivering their best work? Consider automating your data analytics to free their hands from routine tasks so they can dedicate their time to doing more meaningful, creative work that requires human attention. In this blog we are going to talk about: Now let’s dive in.

Yellowfin Named Embedded Business Intelligence Software Leader in G2 Fall Reports 2022

Yellowfin has again been recognized in the Leader quadrant in the 2022 G2 Fall Grid Reports for Embedded Business Intelligence (Enterprise and Small Business). This is Yellowfin's 13th quarter in a row to be named a leader in a G2 Grid Report. The Yellowfin team are grateful to our customers for the reviews they have provided for our embedded analytics capability and product suite on G2, a leading business software and service comparison source for trusted user ratings and peer-to-peer reviews.

Webinar: Unlocking the Value of Cloud Data and Analytics

From data lakes and data warehouses to data mesh and data fabric architectures, the world of analytics continues to evolve to meet the demand for fast, easy, wide-ranging data insights. Right now, nearly 50% of DBTA subscribers are using public cloud services, and many are investing further in staff, skills, and solutions to address key technical challenges. Even today, the amount of time and resources most organizations spend analyzing data pales in comparison to the effort expended in identifying, cleansing, rationalizing, consolidating, and transforming that data.