Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.

There are two big gaps in the Apache Kafka project when we think of operating a cluster. The first is monitoring the cluster efficiently and the second is managing failures and changes in the cluster. There are no solutions for these inside the Kafka project but there are many good 3rd party tools for both problems. Cruise Control is one of the earliest open source tools to provide a solution for the failure management problem but lately for the monitoring problem as well.

With customer-managed keys, Fivetran Business Critical users running AWS gain full control over credential encryption.