Imagine this: less than half an organization’s structured data is used in decision-making. Think of the missed opportunities for customer acquisition and revenue by not taking advantage of that information. According to an IBM study, 87 percent of CEOs regard data as a strategic asset. So why then are companies not harnessing the power of this information?

The CDP Operational Database (COD) builds on the foundation of existing operational database capabilities that were available with Apache HBase and/or Apache Phoenix in legacy CDH and HDP deployments.

When I started out in my career, it was very much all about the numbers, and thinking, not feeling, when it came to communicating important results found in business data.

Spark is known for being extremely difficult to debug. But this is not all Spark’s fault. Problems in running a Spark job can be the result of problems with the infrastructure Spark is running on, inappropriate configuration of Spark, Spark issues, the currently running Spark job, other Spark jobs running at the same time – or interactions among these layers.

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

When you build a data warehouse, the important question is how to ingest data from the source system to the data warehouse. If the table is small you can fully reload a table on a regular basis, however, if the table is large a common technique is to perform incremental table updates. This post demonstrates how you can enhance incremental pipeline performance when you ingest data into BigQuery.

Reverse ETL is a data integration technology that offers a wonderful way to enable solutions for making various stored data more actionable and usable. This process is especially helpful for enterprise business operation tools that help teams execute processes and meet goals more effectively. The idea is to use clean and accurate data to enhance various SaaS platforms and business management tools to enhance processes.